What is SEO?

SEO by IA, an accomplished SEO company that can help you optimise your new or long existing website so that it will figure prominently on search engine results pages.

What is SEO?

SEO or search engine optimisation is a complex set of processes that help a website garner organic search results.

What are organic search results?

Internet users utilise words or phrases to search for something online. The listings that consequently appear on the search engine results are natural or organic search results.

Why are organic search results important?

Organic search results are crucial as they:

  • Indicate a website’s performance in terms of its relevance to the searched words or phrases.
  • Ranking high on organic search results, that is, placing in the first three pages of the search results pages, minimises the need to resort to sponsored online advertising which can be costly in the long run.
  • When your website regularly appears in the top pages of organic search results, the more likely that you will get quality visitors to your site.

What is involved in SEO?

Optimising your site so that it will enjoy maximum exposure on major search engines such as Google, Yahoo! and Bing requires performing the optimisation solutions that search engines approve of. Techniques such as keyword use, maximising presence in social media, and ensuring quality on-site and off-site content are just some examples.

Since search engines routinely update their codes for finding and indexing websites on the internet, it’s then crucial that the SEO team you work with know the most up-to-date of these practices. So whether yours is a start up or a long established online presence, it’s crucial to ensure that your site actually adheres to the latest systems that these search engines utilise.

What IA SEO can do for you

As a long established SEO company, we can help get your website to the top pages of search engine results pages. We guarantee to utilise only the latest in above-board SEO techniques thereby ensuring your website’s favourable standing with search engines.

Let us assist you now

Contact us now and see just how much more your business can take off with the help of our tried and tested search engine optimisation solutions.

Written by

IA SEO has over 17 years of search engine optimisation, web design, marketing and corporate design experience with a varied client base. We specialise in HTML, PHP, flash, e-commerce, content managed websites and customised systems that streamline your business process. We have developed our own SEO reporting systems and software to ensure that everything we do is optimised for your benefit.

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